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Linkedin ads2/7/2024 ![]() People are more willing to embrace change when it’s presented as a logical step forward from what they already know. So did Steve Jobs when he pitched his pocket device as a phone upgrade. Henry Ford understood this when he pitched his automobile as a horseless buggy. Though novelty can entice, too much newness can have the opposite effect on people. We tend to favor original and untested ideas, yet in the real world where we operate, old ideas tend to outperform new ones. So much so, that we’ve acquired an originality delusion. Create new value with curationĪs marketers, we obsess over originality. ![]() An image size of 1200 x 627 pixels is recommended. That said, you’ll want to embed larger images instead of standard thumbnails as content with larger images tend to get a 38% higher CTR. For this reason, when designing visuals, it’s generally a good idea to consider what the thumbnail version will look like. Often, when images are rendered down, the focal point can get lost and the image blends into the background. ![]() If you’re using visual creative to gain attention, It’s important to consider how your images will appear on mobile devices. Rich media options like videos and click-through presentations can keep scrollers engaged for several minutes. The non-linear nature of the LinkedIn feed can also help you to keep a reader’s attention after you’ve earned it. For instance, in the example below, the differing styles and sizes of text will cause most readers to view them “out of order.” It’s important to remember that your reader will not necessarily consume your text and images in a linear fashion. What will they notice first? What about your content will compel them to stop scrolling? Pay special attention to how a scrolling professional will experience your content. By gaining a better understanding of what your audience is seeing and reading within their LinkedIn feed, you’ll gain a better feel for which messages will blend in and which ones will break through. While everyone’s LinkedIn feed is uniquely tailored to them, a little research can help you understand the people, brands, and ideas that are most likely to be present in your audience’s LinkedIn feeds. If you’re entering the conversation devoid of context, it’s even harder. Trying to assume a leadership role in an ongoing conversation can be difficult in any market. This piece of advice is particularly important if your goal is to gain attention with thought leadership content. Know what you’re trying to stand out against Inspirational stories that reinforce your brand’s values can deliver positive effects for years.ĮJ McNulty,executive creative director at Wunderman Thompson North America, recently shared a helpful framework for defining and telling your B2B brand’s inspirational story for LinkedIn Collective. Instead of settling for inspirational quotes, aim to create stories that inspire confidence in your brand and connect back to your company’s core values. The keys to creating inspirational content that stands out are specificity and scale. Inspirational content can be easy to create, easy to love, and easy to share, and for these reasons there’s an abundance of it on the platform. The most inspirational content on LinkedIn often originates from a true understanding of an audience’s worries, wants, and needs. In this context, content and ads that disrupt the norm and defy expectations are simply more likely to get noticed.ĭisruptive content can include bold or counter-intuitive statements that ignite the reader’s imagination and curiosity, or it can include eye-pleasing, pattern-breaking visuals that stand out in the scroll. When members scroll through their LinkedIn feeds, they’re on an active search for a satisfying disruption. When planning interactive content, remember that perceived value is the key to gaining attention, but received value is the key to lasting affection. Whether you want people to embark on a new experience or answer a quick poll, conveying value and lessening the commitment are critical to gaining engagement.īefore taking action, readers want to feel assured that their time will be rewarded. Professionals on LinkedIn are eager to interact with content when they see value in it. Here are 10 tips and best practices for creating content that excites your audience’s minds. In other words, improving your ability to stand out in the LinkedIn feed could have a significant impact on your company’s revenue. Conversely, companies associated with low-scoring creative have been shown to lose market share. What is breakthrough creative worth to a brand? Research has shown that powerful creative can help businesses generate 10-20x more sales.
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